Martin Luther King’s historic speech and the art of making a great speech or presentation

It was 50 years ago that Martin Luther King Jr gave what is probably one of the world’s most famous speeches. “I have a dream” has entered the language but what does the great equal rights activist’s greatest speech offer to anyone wondering how to make a really good speech today? I don’t think that […]

Read Details..
Winston Churchill’s Stakeholder Engagement

  This is a interesting and enjoyable little exercise that I use sometimes in my speechwriting and presentation courses. It’s also something and that any speechwriter such as me likes to do every now and then to kill time on a train or in an airport lounge.   You take Sir Winston’s Churchill’s famous “Fight […]

Read Details..
What the amazing UN address by Malala Yousafzai can tell us about speeches and presentations

The publication today of a letter from a member of the Taliban explaining why the organisation shot the 16-year old schoolgirl Malala Yousafzai, is just the latest twist in the remarkable story of this young Afghan. In my capacity as a corporate speechwriter I was particularly struck by her speech last week at the United […]

Read Details..
Using statistics in your presentation or speech – how to do it right

What is the best way to feature statistics in a presentation or speech? It’s a question that I’m often asked, as a corporate speechwriter. After all almost everyone whatever their sector has to mention the figures and numbers at some point or other. How you use them during your presentation or speech is very much […]

Read Details..
How to start a presentation or speech

How should business leaders and senior managers begin a presentation? Grabbing the audience’s attention is essential. ‘Attention’ one of the list of A’s that I use in my speechwriting workshops and in my work as a corporate speechwriter. Securing that attention is more of a challenge than ever these days. According to recent research by […]

Read Details..
Google tax row: Eric Schmidt starts a debate – or is it a diversion?

How have the mighty fallen. One minute we loved Google and now we hate them. Just a few years ago almost anything the internet giant did was marvelled at and lauded as it seemed to break all the rules of business and defy commercial gravity. We heard about its fun and funky office and zany […]

Read Details..
Adding visual imagery to your speeches

The lead item on the Today programme this morning was about climbing mountains. Well, actually it was about the Budget, not surprisingly, but Evan Davis introduced the piece by discussing mountain climbing. Any speechwriter or copywriter will have listened to this with a wry smile. “You know the feeling – you’re on a strenuous hike […]

Read Details..
Shock as Pope steps down two years after Brum visit – why it matters to a corporate speechwriter

“Shock as Pope steps down two years after Brum visit”. It’s a wonderful headline. Where did it appear? The Birmingham Mail, of course. Only a Birmingham paper could write this headline – because only people in Birmingham could be interested in the Birmingham connection with Benedict’s exit. I’m sure that the subs on the Mail […]

Read Details..
How many times do people have to hear a message from an organisation before they believe it?

How many times do people have to hear a message from a company before they believe it? Well, according to the latest Edelman Trust Barometer, published last month, it’s 3.5 times. As a corporate speechwriter, I was naturally interested to hear this statistic. According to the PR company’s international survey, which measures how much trust […]

Read Details..
What Stanley Baldwin can teach you about how to do a good media interview

Here’s an interesting little media training factoid – Stanley Baldwin, the first prime minister to do a radio broadcast, had his wife sit opposite him when he spoke. Why? Because he wanted to remind himself that he was speaking to her and not addressing the nation in a speech. Baldwin was a wily and successful […]

Read Details..

Contact: 020 8993 6555 or email